Men. Store "Kiabi": reviews and descriptions of Kiabi clothing for obese women
From a small store by Patrick Mullier, Kiabi has grown over 30 years into a large retail chain on an international scale. 400 stores in 5 countries around the world regularly solve one of the most important tasks for the modern fashion world - the supply of clothing that is affordable and of high quality.
The company was born in Lille; Its first store was opened in 1978 in Roncq. The creator and founder of the future network was Patrick Mulliez. It is difficult to say what scale Patrick initially expected, but now it is almost impossible to call Kiabi a frivolous company; At the moment, the company has already sold more than 100 million different items of clothing. Among European retail textile companies, Kiabi confidently holds one of the leading positions; The company is quite well known internationally.
The main slogan of the company is the formula “French fashion of the highest quality.” Ladies and gentlemen, teenagers and babies - for everyone on the shelves of Kiabi stores there is clothing that is at once elegant, stylish and practical. The range of products offered is extremely wide; here there are clothes for women and men of “plus” sizes, outfits for pregnant women, underwear and much, much more. Stores are located in strategic locations, such as large shopping complexes in the suburbs; as a result, it is easy for the buyer to get to such stores if necessary, which benefits both him and the Kiabi company itself.
The company's headquarters are now located in Hem, in northern France, near Lille and the Belgian border. One of the main goals of the company is to create fashion that is accessible to a wide range of buyers. Buyers of retail chains focus on both the average price group and more budget categories. At the moment, the network has established strong mutually beneficial relationships with the “budget” brands “Winch”, “Decade”, “Tim Pouce” and “P”tit Caïd”; in addition, the company also works with brands such as “Complices”, “Waikiki” , "Providence" and "Fido Dido".
At the moment, the Kiabi retail network has expanded far beyond France, spanning five countries. New retail branches are opening both within the chain’s home country and in a number of countries in Southern and Eastern Europe; The network also has branches in Russia. In total, as of June 2010, the company had 394 retail outlets around the world; 310 of them were located in France, 61 in Spain, 18 in Italy and 4 in the overseas possessions of France. To this day, Kiabi is owned by the company that once gave birth to it, Mulliez; This company has now also grown into a real retail empire, and Kiabi is, without a doubt, one of its most promising divisions.
Now "Kiabi" has more than 30 years of active and successful work in the fashion industry. Over the past decades, the company's management has not lost any of its former enthusiasm and drive; the company is still actively organizing deliveries of stylish outfits to various countries and cities. Kiabi executives have noted several times that the main goal of their activities is not at all simple profit maximization; the company sets itself extremely ambitious tasks and goals, such as organizing a multinational system of providing end consumers with stylish fashion solutions. The company pays great attention to both the formation of a decent assortment and maintaining prices at an affordable level (of course, without compromising the quality of the goods offered). In the future, the network of Kiabi retail chain establishments will undoubtedly spread even wider and the supply of affordable fashionable outfits will reach a new level that previously seemed unrealistic for a modest French enterprise.
This French fashion brand in the mass market segment has been producing clothes known to the world since the late 70s of the last century. But it appeared in Russia relatively recently and quickly managed to win favor thanks to its good quality and affordable prices.
The Kiabi brand was founded in 1978 in the small town of Ronque in Northern France. Its founder, Patrick Mullier, belongs to a family of successful entrepreneurs known throughout the world. They have established themselves as one of the leaders in retail trade in France. And they started with the organization of the first textile company under the leadership of Gerard Mullier.
He took his first steps in his career at the knitwear manufacturing company Phildar. In 1961, Gérard decided to start his own business and created the Auchan industrial goods store in Roubaix. But Gerard's initial ideas did not work out. With the support of his family, the young man did not give up on his dream, but decided to try again. At the same time, a new discount system and self-service elements from the supermarket were introduced. In 1967, Mullier opened an entire chain of Auchan supermarkets in northern France.
Gerard's success inspired the rest of the family to enter the retail trade. In the early eighties, members of the Mullier family founded a large number of the country's leading brands. In addition, the Mullier empire began creating interiors for cafes and restaurants. And in 1980, the company acquired the Leroy Merlin DIY chain of stores.
Patrick Mullier, when opening his Kiabi brand, was guided by the idea of producing fashionable clothes for the whole family at affordable prices. Thanks to the unique designs and silhouettes, Kiabi's clothes immediately fell in love with a wide audience and became recognizable. The first Kiabi store with an area of 1000m^2 in Ronque was a great success. Ten years later, 35 stores of this brand appeared in France.
Initially, the Kiabi brand was focused exclusively on men's and women's clothing. But in the early 80s, the brand decided to expand its range and launched a line of children's clothing, and a little later also maternity clothes and shoes. At the end of 1990 the flagship store has expanded to 4600m^2. Throughout the 1990s, the number of Kiabi stores grew from 50 to 100.
The company's great success is due to its commitment to high quality and low prices. One of the most famous collections of the brand is Kiabi 4 Etoiles. Many people worked on its creation. One of the features of this collection is that the brand provides a two-year guarantee for each item.
In 1993 the brand opens its first international store in Spain. This marked the beginning of the conquest of the Spanish market. Kiabi's main competitor was the Spanish clothing brand Zara. Nevertheless, the debut of the Kiabi brand went very well. In 1996 the brand opens its second store in Spain, in Barcelona, and in 1998 in Madrid.
In 2004 the brand begins construction of four new stores. Spain wasn't Kiabi's only target. IN 1996 The company has established its retail space in Italy. The brand's competitors were the famous Diesel and Benetton. The first store in Italy was opened in 1996 in Milan.
Since 2000 the company is redesigning its stores and changing its name to Kiabe Europe. In 2003, a new collection of clothes for girls (8-14 years old) was released. A year later, the brand celebrates the opening of its 110th store in France and 125th in Europe.
In the early 2000s the company modernized its corporate structure and launched four main directions: Kiabi - Spain, Kiabi - France, Kiabi - LOGISTIQUE, Kiabi - Italy. The new brand structure made it possible to control the network of all stores. All brand boutiques have a huge selection of women's, children's and men's clothing. Each department of the store groups clothing by color, style and material. The main style of the collections is casual.
The company has successfully introduced payment cards for customers. In addition to selling its products, Kiabi also provides restoration and alteration services for clothing. The brand's products are developed by a whole team of designers who work at the company's headquarters in the city of Em (Northern France).
The brand now has 110 stores in France, three stores in Italy and 12 stores in Spain. Each store has an area of 2000 square meters. The stores sell more than 50,000 different shoes and fashion accessories. The largest Kiabi store has an area of 4,600 square meters.
In Russia, the Kiabi brand first appeared in 2008 and was immediately loved by many for its stylish, high-quality models at low prices (T-shirts from 100 rubles, dresses from 400 rubles, jackets from 1000 rubles) and a wide range of constantly updated products. Currently, 8 brand stores are successfully operating in Russia (in Moscow, Krasnodar and Samara). Purchases can also be made on the company’s Russian-language website. Goods purchased there are delivered throughout Russia.
A country: France
Range:
Women's clothing, men's clothing, children's clothing, shoes, underwear, maternity clothing Kiabi
Delivery:
Standard post
Payment:
Visa, MasterCard
- Official store website:
About the Kiabi store
Kiabi is a store founded in 1978 in France by Patrick Mullier, owned by the Mulliez Groupe corporation. Today there are more than 400 retail outlets located in Italy, Spain, Romania, and Russia. The chain of boutiques for the whole family has become popular due to its very low prices and fairly high quality products. Reviews on the Internet indicate that men, women and children are satisfied with the varied assortment of Kiabi. The Kiabi store catalog includes clothes, shoes, accessories, soft toys, products for pregnant women and newborns. Products of its own ten brands, presented on the official Kiabi website, cost from 200 rubles and are designed primarily for low-income buyers.
In the Kiabi store you will find fashionable clothes made from natural fabrics with unprecedented discounts. Having bought one thing, we get two more for free, only the price of each gifted item should not be more than that of the one for which you paid. Thus, if you buy two items, you can get four as a gift. Sales called “Round Prices” mean that the maximum possible discounts on the entire range are expressed in simple numbers - 50, 100, 200, 300 rubles. The store made sure that customers easily calculated the total cost of purchases and quickly became convinced of their financial gain.
Kiabi in Russia
Jackets, T-shirts, trousers, sweatshirts, skirts, coats, various models of jeans, knitted and knitted items made from 100% cotton cause a real stir. A huge inventory of all sizes and models, the average price of which is 500–600 rubles, helps meet demand. Kiabi children's clothing is of particular interest.
The Kiabi children's store has a convenient division by age. For all children, from infants to fourteen-year-olds, comfortable, easy-to-care, bright clothing is provided, which practically does not get dirty, and when dirty, can be easily washed. Little Santa Claus outfits are extremely popular; they sell out long before the New Year.
Many women, in Russia and abroad, have learned how useful the Kiabi store is for pregnant women. Dresses of a universal style are suitable for any stage of pregnancy; they can also be worn after childbirth, when the figure has not yet recovered. Natural fabrics and a loose fit allow you to withstand the heat well and not experience discomfort. Young girls like very pleasant, beautiful, delicate, sexy lingerie.
How to order Kiabi clothing. Delivery
Customers testify that ordering goods on the site is very profitable. Having undergone another update, it is now available, just like Kiabi in Russian. There is no direct delivery from France to Russia, but VISA and MasterCard cards are accepted for payment, which helps to use intermediary services. Delivery within France is free. If the order exceeds the amount of 10 euros, then the goods are delivered free of charge to the European Union countries by Standard Post. Russian Post, when ordering in domestic stores, delivers within 8 to 14 days. The cost of such delivery is 163 rubles.
Now the Kiabi fashion brand is known all over the world. The French clothing brand was founded back in the 70s, when ideas about beauty and the relevance of trends were significantly different from today. But already at that time these clothes were immediately noticed and loved. The founder of the brand, Patrick Mulier, worked precisely to make fashionable outfits affordable for ordinary people. At that time in France, fashion was exclusively for the elite, since absolutely everything was overpriced. Couturier created a budget alternative.
The first Kiabi stores
The first Kiabi store is located on 1000 sq.m. shopping area, which was filled with original outfits. At first, the designer decided to work in a more youthful direction, but then new branches in clothing began to appear. Now any catalog will offer new items from the French brand for the whole family, including children's clothing.
It took the manufacturer only 10 years to create a network of 35 retail outlets around the world. This is not much, considering that Kiabi is now one of the most famous fashion manufacturers on the world market. For almost 20 years, only the French had the opportunity to wear fashionable outfits from this brand, but already in the 90s, the manufacturer’s stores were founded in Spain, Italy, Morocco, and Portugal. Later in Russia, of course, it was the capital Moscow. Now fashionistas can simply find the official Kiabi website in their country and order online. For example, for Russia it is Kiabi ru.
What is Kiabi today?
If we summarize the company’s successes, today we can count 450 brand stores in all countries of the world. First of all, this is due to the relevance and originality of the company’s clothing. The factor of loyal prices is also important, since the manufacturer’s prices are an order of magnitude lower than those of other well-known companies.
The evolution of the collections is clearly visible, as over time things became bolder, brighter, and extraordinary solutions and contrasting color combinations emerged.
In addition, more trends in clothing have appeared. There is an official website of the online children's clothing store Kiabi; they also offered a line for pregnant and nursing mothers, Size for adults, not to mention products for teenagers, women and men. Now there are stores of the French brand in Samara, Krasnodar, St. Petersburg and other cities of Russia.
In order to save time on shopping for children's clothing, it is better to purchase essential items for your baby during pregnancy. This will save not only precious time, but also the family budget. After all, it is much easier to make purchases at a leisurely pace than in a limited time frame - when a newborn is waiting at home.
What should you pay attention to?
Quality. Clothes should be made exclusively from natural, breathable, wear-resistant materials. Such fabrics do not lose their appearance after washing and are easy to care for. The best option is cotton models, without any impurities or synthetic additives. Baby onesies, shirts, and pajamas are made from thin cotton (interlock). Thicker materials (terry, flannel, footer) are used for sewing overalls, bodysuits, rompers, and suits. If the baby plans to be born in the summer months, then buy several things (vests, suits) made of cambric.
Dimensions. Manufacturers of children's clothing indicate the sizes on the label (what age, height and weight the item is intended for). In the case of newborns, it is better to buy clothes for growth, since during the first 6 months the baby grows rapidly and gains weight. Particular attention should be paid to rompers and overalls - it is better to buy these clothes with a margin of 2-3 sizes. But it’s also not worth buying the entire assortment in the store - a newborn will quickly outgrow such clothes.
Comfort. Absolutely all wardrobe items should be as comfortable as possible, not restrict movement, not slip or ride up. The newborn should not feel discomfort in them. The presence of tight elastic bands, clasps, buttons, embroidery, appliqués and other decorative elements is minimal. All seams must be made outward. Models with internal seams are only allowed if the seam thread is made of 100% cotton. And the main thing is how easy it is for the baby to put on and take off the clothes. Avoid models where clothing must be pulled over the head. A good option is when the item is completely unfastened on the legs and chest. If the fastener (buttons, lock, Velcro) is located on the back, then it will rub the baby’s skin. Therefore, also refuse such options.
Color. There is no point in chasing bright fabrics and extravagant colors. It's better to opt for clothes in calm pastel shades. It contains much less dyes, it will not irritate the baby’s skin or fade after washing. The optimal color scheme is white, pink, blue, beige, yellow, blue, gray.
Clothes for babies: what to buy first?
If you don’t have time to put together a wardrobe, and the newborn will arrive very soon, then at a minimum, you need to stock up on a discharge kit. Below is a list of clothes that are included in such a set depending on the time of year.
Summer. Bodysuit and cap (material - thin cotton, for example, interlock), overalls, envelope for a newborn, socks.
Winter. Bodysuit, fleece overalls, cap made of thin cotton, socks, hat (lined with fur or lined with synthetic padding), winter envelope for a newborn with sheepskin insulation, pouch mittens.
Spring-autumn. Bodysuit, socks, overalls (material - cotton fabric), cap, knitted hat, envelope for a newborn (lined with wool or padding polyester), pouch mittens.
The KIABI online store offers a large selection of clothes for newborns. Here you can find almost all the clothes for the little ones - from envelopes and hosiery to winter overalls and coats with insulation. You can also buy baby clothes at a very good price during the summer and winter sales, or during Black Friday. Plus – high quality items, only natural materials and excellent tailoring. In such clothes your baby will always be warm and cozy.