Milan Fashion Week. Milan Fashion Week. How to get to the show. Milan Fashion Week

The shows are broadcast on maxi screens in corso Vittorio Emanuele, on the corner from Piazza San Babila. You can see the full calendar of shows.

Throughout the whole week, in honor of Fashion Week, many interesting events will take place throughout the city. From September 12 to 24, cubes with exhibitions under the project were installed in the center of Milan "Milano XL 2018".

From September 19 to 24 in Fashion Hub Market You will be able to visit the exhibition of collections of 13 new brands. Where: Spazio Cavallerizze del Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci (via Olona 6).

In the Tortona area from September 21 to 24 there will be a White Show, where modern stylists will present their womenswear and accessori collections (spring/summer 2019). Where: Tortona 27 (Superstudio Più), 31 (Opificio), 35 (Hotel Nhow) and 54 (Base Milano). Friday, Saturday and Sunday 9.30-18.30; Monday 9.30-16.00. Free admission.
Don't miss it from September 18 to 24 “Touch of Love” on Via della Spiga and “ “Il guardaroba di Elle” on Fiori Chiari.
On Thursday 20 September there will be “VOGUE TALENTS AND WHO IS NEXT?”. Where: Via Brera 15. From 20 to 22 September from 10:00 to 19:00.
Afro Fashion Week will take place at Fabbrica del vapore.
Triennale Milano will host a free exhibition from September 18 to 23 Tutti in Fila, this brand will take part in fashion shows for the first time.
From September 21 to 24, Anteo Palazzo del Cinema will host Fashion Film Festival Milano 2018. Admission is free, registration on the official website.
D Teatro Menotti will take place performance Lettere a Yves c Pino Ammendola and Eva Robin’s, dedicated to Yves Saint Laurent.

During fashion week, you can admire not only the outfits, but also the unusual ice cream flavors created as a limited edition for MFW. IN gelateria Gusto 17 on Via Savona 17 and on Via Cagnola 10 from 18 to 24 September three limited edition vouchers dedicated to Schiaparelli, Fendi and Yves Saint Laurent.

As part of Milan Fashion Week, the Fendi fall-winter 2018-2019 collection was presented. The duet of Karl Lagerfeld and the lady of the Italian fashion house Silvia Venturini Fendi again amazed with the finest work on every detail of the image. In the new season we return to...

As part of Milan Fashion Week, the Dolce & Gabbana spring-summer 2018 collection was presented, the main topic of which was love. And they managed to reveal it with the help of the metaphorical image of the Queen of Hearts. A familiar touch among fashion designers is religious iconography….

In the new spring-summer 2018 collection, presented at Milan Fashion Week, Donatella Versace revived Gianni's greatest hits, allowing a new generation to see what the couturier was talking about. And he spoke about sensuality, femininity and independence...

Tropical scenery, spectacular dances to Sicilian music, a parade of luxury with sequins, original prints, ruffles, fringe and an abundance of jewelry - at Milan Fashion Week the Dolce & Gabbana spring-summer 2017 collection was shown. Domenico Dolce and Stefano…

Sporty chic, sheer sexuality, smooth, even hair, top representatives of the world's catwalks - the Versace spring-summer 2017 collection was presented at Milan Fashion Week. When creating each new collection, Donatella Versace thinks globally. This year she...

The new Prada spring-summer 2017 collection, presented at Milan Fashion Week, demonstrates the search for true elegance in the present. When creating each new collection, Miuccia Prada thinks deeply and constantly searches for new meanings. Thirsty for unforgettable emotions and...

A little over three years ago, Alessandro Michele literally rapidly revived Gucci - his first work for the brand, a menswear collection for the fall-winter 2015 season, was created in six days. Since then, his eclectic vision for the brand has re-emerged Gucci as a luxury trendsetter and turned the brand's shows into the highlights of Milan Fashion Week, launching industry-wide trends that are picked up by nimble imitators and creating pieces that quickly disappear. boutique shelves. Lallo (as Michele is called by close friends. - Ed.) has since given his distinctive features solidity: before us is a kaleidoscopic journey of the century, revealing more than a hundred images. The main question that arises before the Milan fall-winter 2018 collections shows is this: will any of Gucci’s competitors dare to make such changes?

Fashion houses with a rich history are waiting for an update

Fendi, the 93-year-old fashion house, has yet to undergo a change in leadership: Karl Lagerfeld is still at the helm, but his two latest collections show Michele's influence. At the same time, a year ago, Lagerfeld began again using the classic Fendi sign of two letters F on accessories. In his spring-summer 2018 collection, the sign moved to outerwear. It's a smart move in the current era of logomania, when fashion houses with a history follow logo-centric fashion impulses by placing logos on bomber jackets and parkas. It's easy to imagine the double-F Fendi hoodie on the street style trendsetters. The Fendi show will take place on February 22, and then we will be able to see which direction Lagerfeld will take his brand this time.

Later in the day, Miuccia Prada will present her latest collection at the Fondazione Prada. Having revived a historic selection of the best prints in her new men's collection, it makes sense to wonder if there will be something similar for women. This would be something fundamentally new for the designer: Miuccia always tries to look to the future when creating collections, but now it has become obvious that turning to the archives is a smart move from a commercial point of view. And if anyone is able to reconsider the past of his brand without slipping into nostalgia, it is Miuccia.

It's time for the legend to take the stage

Last September, Donatella Versace also took a similar trip back in time, reinterpreting some of the collections of her brother Gianni Versace, who became a true fashion icon in the early 90s. It goes without saying that the main impulse here was not commercial: Donatella was paying tribute to the memory of Gianni, whose murder marked 20 years. Rumors that Donatella will soon name a successor have been circulating for months, and her latest show was so emotionally charged that it could be a fitting finale to her reign. But a week before the brand's Feb. 23 show, she's still creative director. However, it is worth noting that Kim Jones, one of those whose names have been mentioned in connection with the Versace reshuffles over the past months, has now become a freelance artist, having left his post as creative director of Louis Vuitton menswear in January. It remains to follow the news.

Sophomores return

The spring-summer 2018 collection of husband and wife Luke and Lucy Meyer, their first brainchild as creative directors of the Jil Sander brand, was received rather calmly by critics. Prior to their appointment, Luke, who also designs for menswear brand OAMC, was head designer at Supreme for nearly a decade, while Lucy worked for Raf Simons at Dior, as well as Marc Jacobs at Louis Vuitton and Nicolas Ghesquière at Balenciaga. All the ingredients that made their mission so attractive were there: education, tastes (Luke and Lucy are proponents of utilitarian minimalism), the use of the highest quality fabrics, unique colors - but they had yet to make it into something more than just the sum of its positive elements . If the Meiers manage to find their signature, Milan will have another favorite brand.

Milan takes the baton of the fashion marathon from London, and rest assured, until September 25, this geolocation will be on the Instagrams of all the main influencers. Milan Fashion Week differs from its “colleagues” in New York, London and Paris in the large number of theatrical and colorful shows. Take, for example, the Dolce & Gabbana fall-winter 2018 show, which was opened by drones that looked like giant bees and flew over the catwalk with the brand's handbags, or Gucci, where last season models walked with the head of their own clone in their hands. Kaia Gerber and Gigi Hadid walked at the Moschino show with models dressed in orange, green and blue, like aliens, and Prada was invited to the show Mikuel Saus- a virtual “influencer” with almost one and a half million subscribers.

For Milan, the performance show is as important as the collection itself. However, this season, in those places in the schedule where there is usually an exclamation mark - emptiness... Gucci, one of the main heroes of the Week, moved to Paris to make a nod to France. In addition, Bottega Veneta fans are also upset. They were expecting the debut collection of new creative director Daniel Lee in the fall, but the brand decided to skip the season and introduce new creations next winter.

True, the changes are not a cause for serious concern. Other classic Milan brands are likely to have already succumbed to the temptation to innovate their shows and are preparing something special for the audience, while new designers will undoubtedly bring a huge boost of energy to Fashion Week. We tell you what you must not miss at Milan Fashion Week.

Perhaps the most important show this season is the Versace anniversary collection. This year the Italian fashion house celebrates its fortieth anniversary. For Donatella Versace, the date is also significant because she has worked at Versace longer than her brother Gianni, who died in 1997. After the death of her brother, she had a hard time: the company’s financial performance fell, and the public criticized her collections. However, the designer did not give up and showed the image of a strong and purposeful woman - this is what she conveys in her creations to this day. “Every minute I think about glamor. I wake up in the morning and my head is already filled with glamor,” Donatella once said. These words perfectly describe the designer's temperament and charisma, as well as the aesthetics of the Versace collections. The anniversary show is scheduled for September 21 and promises to be fantastic.

Another pillar of Italian fashion that is gearing up for a lavish celebration is Missoni. This year the brand, famous for its colorful zigzag pattern, will celebrate 65 years. We will find out what will surprise fans of the Angela Missoni brand on Saturday, September 22.

Milan is one of the world's leading fashion and design centers, ranking alongside Paris, Tokyo and New York. Every year, one of the brightest events in the global fashion industry takes place here - Milan Fashion Week. Milan Fashion Week brings together more than two thousand journalists covering the event, as well as about fifteen thousand guests who do not want to miss such a significant event in the fashion world.

Until the 70s of the last century, she was considered the trendsetter of Italian fashion - the most grandiose and significant shows took place there, in. Shows of new clothing collections were also organized in Milan, but they were rather modest and not crowded.

Only in 1979, the organizers of the shows managed to attract attention thanks to a completely new format of the event - a bright and colorful multi-day show was staged with modern music, the participation of famous designers and fashion designers, extravagant models, and the invitation of journalists and representatives of the Italian elite.

As part of Fashion Week, dozens of presentations of the latest collections take place

The scale of the event is growing every year; today Milan fashion weeks bring together the entire global fashion community.

As part of Fashion Week, dozens of presentations of the latest collections of clothing, shoes, accessories and jewelry take place; guests of the shows are given the opportunity not only to admire all this splendor, but also to purchase the items they like.

The main participants of the fashion show are famous Italian fashion houses

Milan Fashion Weeks are organized by the National Chamber of Fashion in Milan, headed by Mario Boselli (2014), who has been promoting Italian fashion on the world stage since 1999.

The main participants of the Milan fashion shows are famous Italian fashion houses: Dolce&Gabbana, Fendi, Versace, Gucci, Giorgio Armani, Gianfranco Ferre, Moschino, Etro, Jil Sander, Roberto Cavalli, Blumarine, Misson, Prada, Alberta Ferretti, as well as fashion designers from other countries .

Over the years Milan Fashion Week Russian designers Kira Plastinina, Yulia Dalakyan, Elena Karnaukhova, Masha Kravtsova, Masha Tsigal, as well as Ukrainian fashion designers Larisa Lobanova and Alena Serebrova presented their new collections.

When and where is Milan Fashion Week

Milan Fashion Weeks are held four times a year - women's clothing collections are shown in February and September, and men's clothing in January and June.

The dates of the events are consistent with the rest of the cities of the fashionable four - the first week takes place in New York, the second in London, the third in Milan and the final one in Paris.

Famous personalities in Milan can be met simply on the streets

Location Milan Fashion Week– Fashion show center located on Via Gattamelata. The spacious halls of the center, equipped with special platforms and huge video screens, can accommodate a huge number of guests.

Milan Fashion Week is considered the most democratic - despite the closed nature of the event, all residents of the city can enjoy the magnificent spectacle: giant screens are installed in the main squares, on which live broadcasts of the main shows are carried out. Fashion shows are also held on open catwalks, set up on streets, squares and even in the subway.

How to get to Milan Fashion Week

Getting to the famous event is very, very difficult - there are no tickets on sale, you can only get into the event with a special invitation, which the organizers send to editors of fashion publications, famous journalists, reputable buyers, celebrities and VIPs.

You can only attend the event by special invitation.

Some travel agencies offer Milan Fashion Week tours– such offers are usually limited and very expensive, but if you have the desire and financial capabilities, it’s worth taking advantage of them.

Another chance to get an invitation to fashion shows is to participate in an auction. Some famous designers donate to charities in the form of invitations, which are then auctioned off for prices that sometimes reach hundreds of thousands of dollars.

The proceeds go to charity, and the winners of the auction become the lucky owners of tickets to the world of high fashion.

Fashion shows in Milan are held on the streets, squares and even in the metro

But even if you couldn’t get an invitation, a trip to Milan during Fashion Week can be an unforgettable event. Famous personalities who have come to the event from all over the world can meet you in shops, restaurants, clubs, and just on the streets.

You can see online broadcasts from the Fashion Show Center on screens installed on the streets, as well as fashion shows taking place on street catwalks.

In addition, there are many street-style photographers working on the streets of Milan - by dressing stylishly and extravagantly, you have every chance of getting into the field of view of their lenses, and then on the pages of fashion blogs or magazines.